Nowadays, it is difficult to think of a major company that does not operate outside of its home country. In developed economies, business internationalisation has become the norm. Goldman Sachs estimates that 28% of S&P 500 revenues come from foreign markets. For firms, globalisation offers clear advantages: larger markets, cheaper inputs, access to talent, and … Continue reading Geopolitical risk analysis in an uncertain world: the case of CogniTrends