During the last Family Business Forum 2025, Professor Andrea Colli of Bocconi University delved into the multifaceted nature of contemporary globalization, emphasizing the intricate interplay between technology, geopolitics, and business. By doing so, he offered valuable perspectives for policymakers, business leaders, and scholars aiming to navigate the complexities of the modern global landscape.
Technological Advancements and Global Connectivity
Technological innovations are assuming a pivotal role in fostering unprecedented global connectivity. The proliferation of digital platforms, artificial intelligence, and 5G networks has significantly reduced barriers to communication and information exchange. These developments enabled businesses to operate seamlessly across borders, facilitating the globalization of markets and supply chains.
Geopolitical Shifts and Their Implications
The speech also addressed the shifting geopolitical landscape, marked by rising nationalism and protectionist policies in various regions. Specifically, Professor Andrea Colli discussed how the conception of technology evolved from a geopolitical standpoint. Technology shifted from a public good to a competitive arena where states strive to protect and withhold knowledge from rivals. In this new context, the Professor underscored the necessity for businesses to adopt strategies globally informed and locally adaptable.
Business Strategies in a Globalized World
In examining the business sector, Professor Colli emphasized the growing importance of strategic agility. Companies are increasingly required to be responsive to rapid technological changes and geopolitical uncertainties. In particular, successful enterprises are those that can integrate innovation into their core operations while remaining attuned to the diverse regulatory and cultural contexts in which they operate. A clear example is provided by the evolution of offshoring tendencies. Companies, initially moving production to more economically efficient states, are now adopting a friendlyshoring policy, reallocating production to states that are more friendly, even if less economically efficient.
For a more in-depth exploration of these topics, you can watch the full speech here: